Larry Stolle is the Senior Global Director of Automotive Marketing at SAP. He is responsible for marketing the entire solution portfolio, spanning the Automotive OEM, the Automotive Supplier and Automotive Sales and Service organizations including automotive retail and importer business. Larry joined SAP in 2006 and has more than 45 years of experience at automotive dealerships, automotive manufacturers and importers, and IT systems integrators. He has extensive knowledge of the automotive business with special focus on automotive retailing across the globe. He has never stopped being a “car guy”!