James Helms is responsible for overseeing the design and innovation of every user touch-point for Intuit’s professional tax and accounting products, from marketing to care, for Quickbooks Accountant Practice Management, ProConnect Tax Online, Intuit Link, Lacerte and ProSeries.
As a member of the ProConnect Group senior leadership team, James serves as a catalyst for innovation, championing and facilitating Intuit’s brand of design thinking: Design for Delight.
Prior to Intuit, James was Director of Experience Strategy at Bottle Rocket, an international, multi-disciplinary mobile studio that connects future-focused brands to their customers through mobile experiences. There he oversaw the strategy and development of iPhone, iPad and Android apps for Coke, Showtime, Starwood Hotels, BET, HGTV, Food Network, Bravo and Fox News.
James holds a Bachelor of Science degree in Visual Communications from the University of Delaware.