Sarah Goodall is the CEO of Tribal Impact. She has spent 20+ years in B2B marketing, most recently leading social business for SAP in EMEA. She founded Tribal Impact 3 years ago with the sole mission to support sales and marketing professionals within B2B organizations who are frustrated with outbound tactics yielding little or no return. By joining the dots between marketing, social selling and employee advocacy, Tribal enables B2B organisations cut through digital noise and embed an inbound approach to business from within the organization. As a result, businesses build an expert brand voice, yield higher conversion rates and ultimately drive revenue growth.