Sarah Goodall is the Managing Director of Tribal Impact. She has spent 20+ years in B2B marketing, most recently leading social business for SAP in Europe, Middle East and Africa. Sarah took a leap of faith nearly 2 years ago to launch her own startup company - her fourth child! She now helps organisations transition their sales and marketing strategy to an advocacy led approach through training, tools and content. In many ways, Sarah is testament to the topic of today. Since starting her business she has never made one cold call or invested one marketing dollar and yet she’s receiving on average 2 inbound enquiries per week.