Michael Kryton, author of “A Brilliant Idea Every 60 Second” introduces a tested ideation and creative thinking methodology developed over the author's 37-year career as a creative communications and ideation expert. This methodology and the associated tools are being applied in personal lives and professional careers, helping people connect to their individual ways of operating creatively. Michael’s purpose is to make the process of generating ideas highly tangible and to help individuals connect with their individual creativity. It is also about speed: generating ideas - right now! Michael Kryton has the unique ability to bring out the creative genius inside us. Professionally, he has been generating ideas and creating all forms of creative communication and programming as a writer, producer, director, musician-composer, and a creative communications consultant.