As a Sr. Director in North America Industry Value Engineering team, Vijay Sundararajan is responsible for designing customer engagements, overseeing engagement delivery and acting as trusted advisor in value advisory engagements. He regularly benchmarks SAP customers for best practices and value achieved. Prior to his role in North America, Vijay was the Industry Leader for Industrial Machinery & Components in Asia Pacific & Japan, where he was responsible for driving business development activities across the region. He is a recognized thought leader in the areas of Product Development and Product Lifecycle Management. Before joining SAP in 2009, Vijay has held various positions in the software industry in Asia Pacific and Japan. Vijay holds a Masters degree in Technology from Indian Institute of Technology and a Masters degree in Management from University College of Dublin Ireland.