Larry Weber, an expert on public relations and marketing services, integrates Internet and digital technologies to deliver new levels of customer engagement. He started The Weber Group in 1987 which became the world’s largest PR firm within a decade. Bought by The Interpublic Group, Larry was named chair and CEO of their Advanced Marketing Services, a $3B unit with 12,000 people. He is currently Chair and founder of Racepoint Global, an advanced marketing services agency connecting influence and action. Larry’s boards include Massachusetts Innovation and Technology Exchange (MITX), Pegasystems and Macromill Group in Japan. He is a guest lecturer at Tuck School at Dartmouth College. Larry was a speaker and member of Oxford’s winning 2013 Union Debate team at the annual Silicon Valley Comes to Oxford. Larry authored 5 books including The Provocateur; Marketing to the Social Web; Sticks & Stones:How Digital Business Reputations Are Created Over Time & Lost in a Click; Digital Marketer.