Firdaus Shariff is SAP’s Vice President of Global Marketing, running Demand Programs and Engagement initiatives. She is a member of the Global Experiential Marketing and Strategic Programs Leadership team. With SAP since 2011, she most recently held the joint roles of Head of Marketing for EMEA South and Marketing Director for MENA. Firdaus is responsible for digital demand generation initiatives that create and accelerate pipeline and revenue contribution to the business. Her team drives the content portfolio for a true “Always-on” customer experience, manages the acclaimed Social Selling program and works in collaboration with all relevant teams across SAP on a digital-first approach. Firdaus has been recognized with the Woman Super Achiever Award and Most Influential CMO Award for the ME Region, from the ME and Asia CMO Council, Marketing Maestro at the Reseller ME Awards and Women in Leadership Achievement Award from the World Federation of Marketing Professionals.