Matthias Langholz is a Senior Strategic Design Consultant at SAP Design focusing on Interaction Design and Design Thinking. He has more than 10 years of experience in designing digital products and has worked and lived in many countries across Europe. Based on his experiences from various customer engagements he is convinced that product and service innovation can be strategically fostered by establishing an innovation culture. In an innovation culture people are valued higher than processes, failure is perceived as learning and collaboration across organizational boundaries is a matter of course. Matthias holds a M.Sc. degree in Interaction Design from Chalmers University of Technology, Sweden and a Diploma in Digital Media from University of Applied Sciences Kaiserslautern, Germany.