Justine Santa  Cruz

Justine Santa Cruz

As VP of Strategic Partnerships and Alliances at Satisfi Labs (www.satis.fi), Justine is responsible for forging new partnerships with major brands, platforms and agencies. Satisfi, an intelligent data deployment platform, uses companies' data to power conversations with their customers.
Justine's career is focused on bringing disruption to the retail industry. Prior to joining Satisfi Labs, Justine led marketing innovation at Macy’s. There she implemented Macy’s vision of being the first retailer to go-to-market with new technology, making customer experience productive, fun and rewarding. Her projects have been cited in Forbes, AdAge and Mobile Commerce Daily.
A graduate of Boston University Questrom School of Business, she joined Oracle’s hospitality agency managing web, mobile and software implementation for renowned brands worldwide. Justine is also a General Assembly Product Manager in Residence, a BUILD resident judge and a Cornell Tech as a Crit Advisor.