Allen Adamson is a noted industry expert in all disciplines of branding. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead – Shift Ahead offers up practical and readily applied lessons learned. Allen is founder and CEO of BrandSimple Consulting. Prior to this Allen was Chairman, North America of Landor, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, J&J, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also regularly writes a column.