Mic Adam started Vanguard Leadership to help organizations with the implementation of social media. His focus lies on implementing Social Selling programs, employee advocacy programs, social media strategy and consultancy, writing and implementation of social media policies, conducting social media trainings and involved in community and conversation management. Mic has built an international career as general manager, sales and marketing manager at companies in B2B and B2C domains and includes Wang Laboratories (B & USA), Kryptonite Corp. (B & USA), Van Aerden Group (F, B & USA), Ophardt Hygiëne Technik (D) and Unisys (B & F & UK). He uses his experience as an international B2B sales & marketing professional to help companies implement social selling. Mic is also a regular speaker are events as well as a blogger. He has been published in De Tijd, CxO Magazine, HR Magazine, Forward (VBO/FEB), Manageronline.nl, and Social Media Today.