Marc Geall, SVP and Global Head of SAP Cloud Platform Ecosystem, SAP. Marc has split his career between Financial Services and the technology industry. Initially, as an aeronautical engineer he designed aircraft engines for Rolls Royce, and although loved the job, realized he would not make any real money. He then become an application engineer for a fast growing and disruptive US software company, Parametric Technology Corp, a darling of Nasdaq that turned the PLM industry on its head as it went from start-up to $1bn in revenues in less than a decade. Marc’s career then took him into finance where he became a top ranked equity analyst on Wall Street following software and IT services businesses like SAP–learning what makes technology great and how to value them. Then back into software–firstly to Autonomy where he tried his hand at running a BU and then headed Strategy and M&A and then to SAP where he also ran Strategy and then took the challenge of building an innovation ecosystem.