Brodie Dunn
Brodie Dunn is a director in the Strategic Insights and Analytics group inside of Frito-Lay North America marketing. He is responsible for bringing the consumer voice and human understanding for the PepsiCo snacks portfolio - a $14 billion division.
He has led research for the creation and communication for recent breakthrough initiatives, including: "Lay's Do Us a Flavor" - a program in which America submitted and voted for ideas of the next best chip flavor, Lay's Poppables, and Doritos Blaze...launched in January 2018.
Brodie has been on the front end of Insights and Innovation his whole career, with 17 years at Pizza Hut/Yum Brands creating new and exciting Pizzas like Twisted Crust, and Cheesy Bites. His goal has always been to not just understand what people are looking for but to actually empathize and feel their pains and passions. He believes this leads to powerful and sustainable consumer-centric innovation and brands.
