Steve  Silbiger

Steve Silbiger


Steve Silbiger started Plymouth Direct in 1997 following years of experience in the TV direct response industry. The company merged with NPI, Inc. to form Top Dog Direct, now one of the most successful marketers of “As Seen on TV” products. At Top Dog Direct, his talent is bringing consumer products to market. "As Seen on TV" products are Steve's specialty, with Hutton-Miller handling television production for dozens of TV blockbuster products. His previous experience includes marketing data analysis at Nutri/System Inc. and new product director at National Media, where he discovered and developed new products for infomercials. He is the author of the book, The Ten-Day MBA (4th Edition), an international bestseller with more than 400,000 copies sold. Steve volunteers for the charitable organization Chosen 300, which helps to feed the homeless in Center City, Philadelphia.