Rita Sallam is a VP analyst and Gartner Fellow at Gartner. Her focus includes tracking and predicting market trends, vendor assessment and selection, and identifying best practices for making analytics pervasive and strategic to the business. Of particular interest is how all aspects of data management and analytics are being disrupted by AI-enabled augmented analytics. She is also focused on building a methodology for valuing data and analytics including AI investments and portfolios. Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle. Prior to that, she was a founder in two middleware startups and was a management/strategy consultant for Arthur D. Little.