Lisa Kovner
Lisa Kovner, Director of Marketing, had her first foray into professional beauty was as a toddler, when she gave her baby sister a runway-worthy buzz cut three days before the official family portrait was to too. Since then, Kovner built her reputation creating significant growth for global brands. She says, “It always begins with the ‘why’. I find out what is most important to a brand’s best customers and create actionable marketing, sales and distribution strategy to give it to end users in a way they can embrace as their own. The timing for NEUMA couldn’t be better: consumers are more ingredient-conscious than ever, the market has changed forever and for the better. NEUMA offers hair dressers and their clients a professional hair care brand that delivers the high level of performance people have come to expect from legacy brands, but without sacrificing health or the planet.”
