John Schitka works in Solution Marketing with a focus on Analytics, Big Data and SAP Predictive Analytics Machine Learning. His interest is in getting users meaningful information and prescriptive insights out of the vast and varied amounts and divergent types of data available to them. John is a graduate of McMaster University, and holds an MBA from the University of Windsor. He has worked in product marketing and product management in the high tech arena for a number of years, taught at a private college and has co-authored a number of published text books. He has a true love of technology and all that it has to offer the world.