Harald Wouters (1981) works for the city of Den Bosch in the Netherlands. As a Senior Strategist he is responsible for the Smart City programme, with the credo ‘Driven by Data, Happiness as a Goal’. He aligned local industry partners SAP Netherlands, Signify and construction company Heijmans, to form the Smart City Den Bosch Alliance of software, hardware and buildware. He is the personal advisor of the Mayor on technology and innovation. Previously Harald worked for the high-tech strategy board of Brainport Eindhoven. He advised the national government on international trade and investments. He co-wrote the NL Smart City Strategy and conducted research for the European Commission’s Digital Agenda on labour mobility of IT-workers. Harald graduated with honours in Geography & Communication from Utrecht University on the desirability and liveability of Dutch cities for talent. Harald has written multiple articles on the effects of city marketing during his work as a consultant.