Phil White
Phil White co-founded Cervelo Cycles with Gerard Vroomen, which became the engineering leader in the bike industry and, arguably, completely redefined it. With a focus on technical and marketing innovation, Cervelo grew from a garage startup to the most popular triathlon bike in the world (based on the Ironman bike count) and the most popular bike in pro cycling (based on CyclingNews reader polls). Cervélo was the first bike company in decades “to put our money where our mouth is”, and drive the sport forward by starting our own pro cycling team which became the #1 ranked team in the world within 6 months. After the sale of Cervélo to Pon Holdings in 2012, Phil stayed with Pon as the non-executive Chairman of Cervélo, and as a Board member & the Chief Innovation Officer of Pon Bike. In July 2017 he left his positions at Pon and Cervélo to pursue other adventures in innovation, mobility, and performance.
