Jeffrey is the leading consumer advocate promoting healthier non-GMO choices. He has written two books on genetically engineered foods. The first is called Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You’re Eating. The second is called Genetic Roulette: The Gamble of Our Lives, which he made into a film in 2012. His latest film, Secret Ingredients is an important documentary highlighting the health effects of switching to an organic diet and eliminating GMO foods and glyphosate.