Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in communication from Syracuse University and the University of Maryland, respectively. Ai has been teaching in higher education for more than a decade. She specializes in using social media to enhance student engagement and learning outcomes. Ai is also a consultant, keynote speaker, blogger, and video content creator. She coaches educators, leaders, and executives to learn how to leverage social media and digital tools to become authentic storytellers to build communities and grow businesses. Ai’s story has been featured in Forbes, Inside Higher Education, Pearson Education, Mark Schafer’s Tao of Twitter, and Deirdre Breakenridge’s Answers for Modern Communicators among others. In addition, Ai is a contributor to Entrepreneur, Thrive Global, and HubSpot Academy’s Social Media Certification.