Brendan Hurley, MSM, CMM
Brendan Hurley is the Chief Marketing Officer for Goodwill of Greater Washington where he is responsible for leading the non-profit agency’s internal and external marketing & communications strategies covering its retail & donated goods operations, mission services and adult public charter school. Brendan led Goodwill’s successful efforts to rebuild the organization’s brand resulting in a higher level of mission awareness, retail growth and sustained profitability. In 2011, the American Marketing Association designated Brendan the National Nonprofit Marketer of the Year for successfully rebuilding the Goodwill brand. In 2010, he was recognized as one of the Top 20 CMOs in the greater Washington/Baltimore region by SmartCEO magazine; and in 2017 Brendan was recognized as one of the Washington region’s Top Association and Nonprofit Innovators by Trending40.com.