Arlen Swenson
Arlen Swenson, Vice President Sales International Institute of Marketing Excellence. Bachelor of Science in Electronic Engineering Technology, Weber State University in Ogden, Utah. 20+ year corporate career with the John Deere Construction Equipment Division of Deere & Company.Manager, North American State & Local Governmental Sales & Marketing with annual sales of + $255 Million. Increased sales 17% annually, while reducing selling costs by more than 15%. Creator and implementer of the “Best Bid®” Program. Worked with department staff, agencies and independent dealer network. Promoted to Manager, North American Rental Sales & Marketing delivering a + $250 Million sales gain over 28-months. Implementer of the “Meant To Rent®” market branding campaign. Chief Executive Officer of Martin Equipment of Illinois (large John Deere Construction Equipment dealership) and then General Manager of Bobcat Enterprises, Inc. (large Bobcat Construction Equipment dealership).
