Crystal Willett is the demand generation manager at itelligence. With over 15 years of marketing experience in a variety of industries, including manufacturing, ecommerce, commercial real estate and public utilities, she has focused her career on B2B marketing. Crystals expertise includes demand management, digital marketing, content writing, inbound marketing and marketing strategy. In her current role, she works with marketing and sales to implement a datadriven demand generation strategy at the company. Crystal earned her B.S. in Business Administration with a concentration in marketing and second major in communication arts from the College of Mount St. Joseph in Cincinnati, Ohio, where she graduated Summa Cum Laude.