Ran Merkazy, VP Product & Service Innovation at Lloyds Register, is an award winning innovation leader, product strategy expert & entrepreneur with 15 years of experience across multiple sectors and categories. Ran has brought many products to market through his short career. Today – he is in charge of creating new opportunities, products and services, with an emphasis on data, digital & IoT for the industrial, energy and transport sectors. Prior to joining LR, Ran spent 5 years as Innovation lead at Samsung’s Product Innovation Team in Europe. Before joining Samsung Europe, he spent 3 years at Dyson, The Floor Care manufacturer and other global brands prior to that. Alongside his work for global brands product and innovation units, Ran has also started his own initiative which brought to market an innovative product, successfully funded it through a kickstarter campaign raising close to $100K, which sold 20K units globally before closing it 2 years ago.