Roger Baxter

Roger Baxter

Roger Baxter works at SAP with the team that is building a showcase Qualtrics Experience Management practice across the company. Experience Management is about listening, learning and acting on new insights into the customer, employee and product experiences to make companies more intelligent and responsive to people’s needs. Before joining SAP in 2015, Roger led Brand Marketing and Customer Experience at BlackBerry. And in the global consulting space, Roger helped brands like Hyundai, Travelocity, JetBlue, Sage, T-Mobile and Nike achieve new levels of market relevance and growth through sharper customer insight.