James Collier

James Collier

James Collier - Co-Founder and Head of Nutrition James became the Co-Founder of Huel after he was approached by Julian Hearn in 2014 to help him develop the concept. The idea was to create a nutritionally complete meal in shake format that contained a balance of protein, carbohydrates, fibre and fats, as well as all essential vitamins and minerals. Within two weeks, James developed the formula, almost the same concept as what it is today. As Head of Nutrition at Huel, he continues to develop the formulas for the brand’s growing product range. Huel is now one of the fastest growing brands based in the UK. Huel now sells to over 80 countries and has rapidly expanded its team to over 100 employees across the globe. In 2019, the brand reached a milestone selling over 50 million meals since launch!