Rosie Knowles, GP, practices in the UK with a keen interest in holistic medicine, children’s health, and perinatal mental health. She began her career in hospital medicine and later switched to general practice to gain flexibility with family life and to be more involved with communities, from cradle to grave. She is a strong advocate of babywearing as a way to provide improved bonding, reduced reflux or colic, better muscle development and avoidance of plagiocephaly, as well as helping parents to cope with post-natal depression. As author of the book Why Babywearing Matters, she summarizes evidence for the importance of carrying behaviors for babies, parents and societies. She runs the Sheffield Sling Surgery and Library, a babywearing consultancy and sling library service in the northern UK., and trains others in baby-wearing through the Born to Carry initiative. She writes and educates through her Facebook page, magazine articles, speaking conferences around the UK and Europe.