Donnetta Campbell, Founder, Principal and Lead Architect of TheSocialArchitects, LLC, has created a unique social media architecture that delivers authentic engagement for brands, institutions and senior leaders. She specializes in earnedinfluence, personal brand building and guiding digital platforms through SocialPR. She fuels a purposedriven ecosystem of 800 top influencers and offers clients an influential reach into social networks. Brand partners, including SONY PICTURES ENTERTAINMENT, GOOGLE, SAP, MICROSOFT, NASDAQ, AE Networks, OMD, Bloomberg Images, Innovation Enterprise, Power Shift Forum and The Harry Walker Speakers Agency, have embraced her models SocialPR, SocialSurround and SocialHR to optimize their impact. These initiatives have generated over 17 billion impressions for 800 personal brands and 500 events. Her past experience includes global public relations, focused on corporate communications, HR, and crisis management, and numerous board positions.