Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Your Evolving Leadership Journey
Companies who have a higher purpose than simply making a profit are more likely to attract loyal customers. Anne Bahr Thompson notes the business case for doing good, citing statistics from a 2014 Harvard study on companies that showed that 87 percent of executives believed companies perform better “if their purpose goes beyond profit,” and 90 percent believed that business purpose increases customer loyalty. Listen Now
