Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting firms) over the past 30 years, in marketing, partner management, business development and training roles. She now runs the Social Selling program for EMEA (Europe, Middle-East, Africa) and manage the social amplification of “SAP Industry and Value Advisory” thought leadership content. She is also an entrepreneur, advising enterprises in their business through Social Selling. For the last six years, she has worked in Europe, supporting sales teams in their use of social media. She has compiled all this experience in a book, co-written with hérvé kabla, “Mastering Social Selling like a Boss”. She is an expert in networking, and therefore knows how to use social networks to their full, powerful potential.