Vasken Kalayjian, award-winning global branding expert, design strategist, artist, CEO of GK Brand, co-founder of Tribe Global Network, & author. Born in Syria to Armenian immigrants, his life is a learning journey. A childhood lesson from his father is the cornerstone of Vasken's work in branding: you are your values & they are in everything you do. His book Brand Real - The Startup Entrepreneurs? Guide to Effective Branding & Building Values-Based Organizations, is a startup's success blueprint. Your brand is successful when it reflects your values. Passionate in helping clients define what matters to them, he infuses it into the brand. Vasken’s clients include Fortune 500 companies, start-ups, not-for-profits, & governments. His thirty years of experience has been applied to corporate identity, product portfolio, place & country branding systems, as well to integrated multi-media marketing campaigns & new product launches.