Named Forbes 30 under 30 and BBC's 100 Most Inspiring Women, Betsy has a decade of experience as an inventor, product founder and CEO. She serves on the Tufts School of Nutrition Innovation Council alongside her Co-CEO Sofia Laurell and advises a number of consumer product and deep data startups as well as UNICEF Wearables for Good initiative. Betsy enjoys building great brands and has invented over 100 products and counting. She has spoken at Google, CES and the World Economic Forum. Prior to co-founding Tiny Organics, Betsy founded the pet wearables brand WonderWoof. WonderWoof made Oprah's Favorite Things list and launched at Story, Bloomingdales, Harrods, Colette, Best Buy, Urban Outfitters and every Petco in the US. Prior to WonderWoof, Betsy built Mind Candy in London alongside founder Michael Acton Smith (Calm). Moshi Monsters reached over 100M users online and became the top selling toy brand in the UK. Betsy began her career as toy inventor in Chicago.