Christian J. Ward is the Chief Data Officer and Executive Vice President at Yext. Yext, the Search Experience Cloud company, exists to help brands regain and maintain a direct relationship with their customers. With a mission to provide perfect answers everywhere, Yext puts businesses in control of their facts online. Christina focuses on the expanding applications of knowledge graphs and data asset optimization, helping Yext clients identify, value, and structure their knowledge graphs to maximize their data value. He is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships He has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup, and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes and may more.