A native of Mexico City with +16 years of multicultural and marketing experience, Diego Lastra is passionate about social and cultural trends. An avid student of history, he enjoys learning from the past to analyze and understand the present. He is actively involved in initiatives to promote diversity and understanding in the industry. He also has a creative background, with interests in writing and performing music, computer animation, photography and painting. In 2017 DIego launched the Advertising Diversity Podcast and now through the Revolución Podcast he gets to continue to talk to and learn from industry leaders and cultural luminaries.