Ana Crandell is an accomplished marketing and media professional with over 20 years of experience developing and executing integrated campaigns for Fortune 500 clients. She has led and managed projects to establish, transform, and evolve marketing efforts for brands and consumer audiences. She did so by leveraging the power of media, driven by data, and activated through the lens of culture. As a marketer by trade and South American by origin, she applies a unique perspective to the marketing and media practice -- one that captures the essence of the increasingly diverse aspect of the U.S. consumer audience. The thought leadership work she's contributed to elevate the practice has earned her an established reputation as a leader in the multicultural marketing and media space. Currently an independent marketing and media consultant, she serves on the Google 21st Century Advisory Council, the Ad Council Media Advisory, and is an active member of the ANA AIMM Committee.