Hank Frecon is CEO and co-founder of Source Digital, pioneering the next generation of advertising and commerce technology. Source offers a revolutionary technology that is reinventing advertising by activating brands and commerce companies on content and publisher partners by integrating them into organic viewer engagement at any moment in the content. Frecon and his co-founders have been in stealth development of this game-changing tech for 7 years, which has already been awarded 7 patents with 6 more pending! Source Digital’s revolutionary approach is a new era in advertising, offering the first seamless, in-video consumer attribution and purchasing processes that continue to engage the end-user while delivering substantially increased revenue. Today, Frecon’s technology enables multi-billion dollar entities and small businesses alike to fully leverage sales funnels by introducing opportunities for product purchase at just the right moment in a user’s journey, completely agnostic to any device or screen.