Laura Bull
Laura Bull spent ten years with Sony Music Entertainment where she became one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of others. She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful "influencer." Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now, in her book From Individual to Empire, she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix to help entrepreneurs discover their authentic and competitive brand.
