Peter Comber
The author of The Forces of Collaborative Creativity, Peter John Comber, is the architect of the Collaborative Creativity methodology and founding partner of Atstrat, a company providing Collaborative Creativity services to the healthcare industry. Peter is an expert in applied creativity whose career began in 1983 in graphic design, rapidly progressed to consumer advertising, embraced digital advertising and marketing in the early ’90s and began to specialise in healthcare communication problems in 2004.Through decades of working for some of the world’s largest brands, Peter has acquired unique practical knowledge of the power of group creativity and a deep understanding of communication, behaviour change, qualitative research, strategic planning and international management. Some of his knowledge is now available in The Forces of Collaborative Creativity, a how-to manual for managers of healthcare companies.
