Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. Previously, Chala was noted over her 20+ years as a award winning marketer for Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences. Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and corporate decision faster and more relevant that ensures a consistent pipeline of accelerated growth.