Lucinda Cross is an entrepreneur, motivational superstar and bestselling author who tells it like it is. If you want inspiration, authenticity, and straight talk with business and personal development leaders, then Lucinda Cross is your go-to. She is a Certified Business Coach, and TV Lifestyle Expert, Lucinda Cross is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org brands, which include The Big ASK, WE Nation, and Activate Your Life Leadership training. She is a former corporate executive and leadership empowerment trainer for Fortune 500 companies including NIKE, Prudential Securities, DELTA Air Line, and ESSENCE Magazine. The Department of Justice calls on Lucinda to co-convene women’s initiatives, gather local women leaders, strategically plan the mobilization of women, and provide insight on women’s empowerment, reentry, and development. Lucinda launched a community service initiative known as WE Nation, to serve at-risk youth and women that have grown to a network of over 100k. She is an award-winning influencer who has received the Life Time Achievement Award from former President Barack Obama, 40 under 40 Award from Westchester County, 25 Influential Black Women, and many more.