Mariko S. Carpenter is the Vice President of Marketing at NielsenIQ, a leading global research company. Mariko has served as a thought leader on U.S. multicultural consumer insights with focus on Asian Americans - the fastest-growing consumer segment in the U.S. With Multicultural Americans representing 92% of the projected population growth in the next 5 years, how to successfully service the American public will dramatically change. Mariko delivers the narrative behind multicultural consumer data and trends to help brands, marketers and community leaders build strategies to win in our ever-changing, digitally connected world. Mariko was a recipient of the 2018 Outstanding 50 Asian Americans in Business Awards by Asian American Business Development Center and serves on the Board of the National Asian American Chamber of Commerce and Entrepreneurship. Prior to joining NielsenIQ, Mariko was the Consumer Marketing lead at Condé Nast, responsible for driving consumer revenue across all channels of business for three iconic brands: GQ, Bon Appétit and Golf Digest. She holds a MS in Marketing from New York University and a BA in French and Asian Studies from Vassar College. She lives in Manhattan with her husband, two daughters, a 6-year old goldfish and a 2-year old labradoodle.