Sandy Sandler

Sandy Sandler

Sandy Sandler is the creator of the QVC best-seller, the Bowdabra®, a crafting tool that helps people make professional, hand-tied bows. Her products and supplies are designed to transform the creatively-challenged into creative pros. Sandy earned a degree in Psychology from the University of Southern California and her MBA from Thunderbird. After a few years of developing a variety of import/export programs for companies, Sandy started Corporate Gifts, Intl., a corporate gift business. Sandy couldn't train people to hand-tie professional-looking bows. She recognized that the bow-tying workshops always drew crowds. However, despite the demonstrators' best efforts, people were still unable to create professional bows on their own. After a great deal of research, she created the Bowdabra® an inexpensive "goof-proof" bow-maker. The Bowdabra debuted on QVC, selling out 5,000 units in less than 10 minutes. Sandy also teaches basic social media marketing to help small business owners.