Alicia Tillman
Alicia Tillman is Former CMO of SAP, Board Director & Advisor. Alicia Tillman has over 20 years of experience in global marketing, strategy, operations, and digital transformation in public and private companies. Alicia recently served as Global Chief Marketing Officer of SAP for four years. Reporting to the CEO, she led the global marketing organization every product and line of business. Alicia led SAP to become one of the 20 most valuable brands in the world with its brand value increasing more than $18.5 billion under her leadership. Alicia is creative, purpose driven and exceptional in simplifying complex value propositions into stories of impact to drive increased reach and customer growth. In 2020, Forbes named Alicia the 11th Most Influential CMO in the world, and one of five CMOs to follow for topics related to customer experience and digital transformation.
