Serge Hoffmann works in the Software industry since 23 years. Before that, he worked in the Automotive industry for 15 years. His main focus and passion throughout those years has been creativity with a strong focus on music composition. After his Business Studies French Grande Ecole, he considered joining the record industry. He even met the CEO of a large record company, who advised him to keep music as a hobby and not join as a professional. Time has shown it was a good but frustrating advice. During his career in the Automotive industry, Serge quickly managed to work in the Communication area, where he worked on exciting topics such as Olympic Games, Disney Theme Parks and Formula One. He has developed by himself his musical composition skills, and thanks to the support of very skilled professionals who became close friends, his music has allowed Serge to reach extraordinary events and audiences like TED Talks, Cirque du Soleil and even Disney.