Roma McCaig brings more than 25 years of corporate social responsibility and communications experience to this new role at Clif Bar & Company. She has a successful track record of driving high-profile business strategies and large change initiatives in the consumer-packaged goods, healthcare, and technology industries. Roma was most recently vice president, corporate responsibility, and sustainability at Campbell Soup Company where she led the company’s environmental, social and governance (ESG) strategy. Her work focused on the development and implementation of 14 key issue action areas designed to enhance business performance, energize employees, support the company brand, and ultimately drive positive societal impact. Prior to this role, Roma held other leadership positions at Campbell including vice president, operations and continuous improvement, and vice president, procurement business operations and strategy. In her procurement role, she helped develop and implement supplier-related corporate responsibility and risk management strategies, focused on responsible sourcing, traceability, and animal welfare. Before joining Campbell, Roma spent 17 years in the San Francisco Bay Area in business and communications leadership roles at Uber Technologies, Kaiser Permanente, and The Clorox Company. Roma earned her Master of Business Administration from The Wharton School of the University of Pennsylvania.