Patricia Wooster is a former software executive turned founder of WoosterMedia Publishing, where they help experts, leaders, executives, and entrepreneurs convert their intellectual property into print and digital products, so they can build brand awareness and reach a global audience. Her clients include C-Level executives, college professors, professional athletes, and media personalities. She is the author of 18 books, including the award-winning and bestselling book Ignite Your Spark with Simon & Schuster and her latest title Designing Genius. Today, Patricia is the CIO of Designing Genius, a powerful training and licensing platform that changes how companies and people reach their highest potential. She directs the in-house development of products and services while assisting clients, consultants and companies in the development of their people through the use of products, services, and tools to solve “people problems” through transformational behavior modification techniques.