Anna Millman is the Social Listening Manager at SAP. She drives the program that analyzes social data to gain real-time understanding of SAP’s customers and competitors, perceptions of SAP’s products and services, and protects the brand from (and during) a social media crisis. Anna first joined SAP as the Social Media Manager for SAP Ariba. Passionate about (well, more like obsessed with) social media in all its manifestations, Anna’s first big hit in “new media” was when she “broke Facebook” 2012 with a campaign that included a story about a hero UPS driver who saved a man with Alzheimer’s. It went viral for a month and became a case study. In her earlier "traditional media" career, Anna worked as a creative producer of documentaries and interview shows for Turner Classic Movies and other Turner entities. Her work featuring Lauren Bacall, Robert Redford, Cher, Carrie Fisher and more still airs on TCM. Anna has an Emmy Award to her name, as well as multiple Telly Awards.