Diana Figueroa
Born and raised in Mexico City, she has a B.A. in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey, where she graduated head of her class. Diana started her professional career in the Publishing Industry where she was a Brand and Public Relations Manager for The Reader’s Digest Association for the Mexican Market for about 5 years. After that, she made a significant career course change entering the Payments and Technology Industry by joining Visa Mexico, where she helped build and implement the Merchant Client strategy for the Mexican Market as a Business Development Manager. 5 years in into her Visa career, she relocated to Maryland in the U.S. to join the Visa Inc. North America Merchant Sales and Solutions Team. Where she has managed Merchant Client Accounts from a diverse array of industries, from Insurance and Bill Payment, to Carriers and e-Retailers. Currently, Diana leads the Visa North America Business Development function for the Merchant Travel vertical, working closely with client accounts within the airline, cruise line, hotel, and car rental segments. As well as proudly serving as the Global Lead for Visa’s Latinx Employee Resource Group. Outside of Visa, Diana enjoys volunteering, swimming, concerts and traveling. Especially to Mexico because of family, friends and food.
