Steve Prentice
Steve Prentice, a specialist in organizational psychology, focusing on the junction where people and technology interact. Steve Prentice´s fourth book is entitled The Future of Workplace Fear – How Human Reflex Stands in the Way of Digital Transformation (Apress, May 9, 2022) and it focuses on this one key fact: humans are driven by fear, and its roots are much deeper than they appear — anyone who seeks to deploy digital transformation successfully must understand this. He helps people and organizations understand each other, the technologies they use, and the changes that these present. He is a speaker, writer, journalist, and university lecturer who focuses on human acceptance of cybersecurity, artificial intelligence, blockchain and the future of work.
